Search Engine Optimization, or SEO, is a crucial aspect of digital marketing. It involves a range of techniques and practices that help improve the visibility of a website or web page in search engine results pages (SERPs). In this blog, we will explore what SEO is, how it works, and why it is essential for online businesses. What is SEO? SEO is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The primary goal of SEO is to increase the quantity and quality of organic traffic to a website. Organic traffic refers to the visitors who come to a website through unpaid search results, rather than paid advertisements or social media posts SEO involves various techniques, including keyword research, on-page optimization, link building, content creation, and technical SEO. These practices are designed to make a website more visible and accessible to search engines like Google, Bing, and Yahoo. How does SEO work? Search engines like ...
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